Day 1316 – The Rebirth of Mummy Cool

Back in September 2009 I conceived an idea for a side project and Mummywear Maternity was born.

We were having dinner with friends and discussing possible ideas for a web project. Perhaps because they had 5 children, and at the time we had 2, the conversation shifted to child-centric websites and I mooted the idea of a comparison site for new parents. The concept was simple – to offer a showcase of the best maternity products available on the internet, allowing parents and parents-to-be the opportunity to compare a variety of maternity clothes and nursery products in one place, side by side. Monetisation was to be through affiliate links to the sites retailing the featured products. At the time, the idea was a novel one.

When we got home I further researched the idea. There seemed to be no sites that provided a similar offering and in my excitement I purchased a number of relevant domain names suitable for the project.

I also began to blog about the project. For all of 5 days. Read about days 1 to 5 here. (Spoiler – nothing much happens.)

Fast forward 4 years and I’ve done precisely nothing with the idea. My two children have been joined by a third, India, born in 2010. School fees and the demands of running a business while looking after a 3-year old mean that my finances desperately require a cash injection.  So here goes.

Follow my progress as I launch a new business in troubled times in an effort to achieve financial freedom, fire my clients and achieve that all-important work-life balance. Day 1316 is ground zero, second time around.

I intend to devote just one hour each day to the project, with the aim of building a business that generates £6k per year. By blogging about the steps I am taking, the strategies I intend to implement, and my success (or failure) I realise I am leaving myself completely open to someone else hijacking my concept. If you do succeed where I fail please get in touch and I’ll offer you my congratulations, while kicking myself soundly for being so stupid. Then I’ll take comfort in the fact that you’ve proved the concept and start over using one of the other 3 ideas I’ve sidelined to pursue this one.

I hope that I start from a position of relative strength:

As a web developer of 10 years standing I bring to the table experience in developing eCommerce websites and a strong knowledge of  design, internet marketing and SEO. Lets start by looking at the assets I have in place to date.

1. Domains

I already own a number of keyword rich relevant (ish) established domains.

These are www.mummycool.co.uk, www.mummycool.com, www.mummywear.co.uk, www.mummywearmaternity.co.uk and www.mummywearmaternity.com

2. Hosting

I have a reseller account with Heart Internet which means I can host the site/sites at no marginal cost.

3. Social Media

I have a Twitter account dating back to September 2009 – http://twitter.com/mummywear – with 114 followers. Oh, and a Pinterest account that I have just rediscovered at http://pinterest.com/coolmummies/ with 0 boards, 0 pins and that all-important metric – 0 followers.

4. Development Experience

I have a number of years experience developing Joomla!/Virtuemart and WordPress/WooCommerce websites. Specifically, I have developed a concept-proving affiliate site in partnership with a client which generates tiny, but consistent affiliate income.

It is my intention to be completely transparent in what I do – partly to document my progress and partly because I hope that this website will become an authority site for others attempting to do the same thing. With this in mind I undertake to share quite openly the steps I take in setting up and running the project. I will also publish full and open details of any profits and expenses incurred, starting on June 1st, 2013.

The time has come to test whether I can utilise these assets and apply these principles to enriching myself rather than my clients.

 

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