LinkedIn is a business orientated social networking site which uses a “gated-access” approach to build trust and credibility amongst users. Registered users can maintain a list of contact details of people they know and trust in business (called Connections). Users can invite anyone (whether a site user or not) to become a connection.
I’d already registered with LinkedIn back in December 2007. Today, prompted by LinkedIn Profile Extreme Makeover by Guy Kawasaki, I updated my Profile and invited some existing user friends to become connections. I’ve also added a link to my LinkedIn profile from this blog. Guy Kawasaki’s article is actually more common sense than extreme. Essentially he advocates putting some effort into making your profile as complete as possible in order to make it an effective networking tool.
The Unofficial LinkedIn User’s Guide for Executives and Professionals is a more comprehensive guide to LinkedIn and a call to action for senior executives and professionals to increase their understanding of LinkedIn’s incredible potential as a collaborative networking tool.